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Impacts of Digital Marketing on The Popularity of Traditional Marketing

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Any market is governed by a basic rule: outdated products, ideas and strategies, systems, or methods, will be replaced by new and enhanced versions. Due to the increasing use of the internet worldwide, the popularity for digital marketing has been soaring up. The millennial generation has changed how markets function however traditional tools are popular in the market, however its popularity has been affected by the internet. Traditional marketing (TM) has stronger roots and has been around for a long time and thus older generations trust blindly in the tools, however the newer generation is entering the market, it's now mixed with both tools both traditional and digital. Although in the beginning traditional tools can be a good option, but to grow globally digitalization is required. Traditional tools like hoardings, newspapers and other media aid in local ads, digital tools, like social media can help expand your reach to a greater client base and engage with th...