How to Increase Your Local SEO Visibility Today!

 

Today’s digital landscape is ripe with opportunities for local businesses to break through the noise and stand out from their competition. Local SEO visibility is essential for every business that wants to drive traffic from Google and keep it coming back.

Peep Local, a local search visibility company, released a study earlier this year that revealed the extent of visibility for local businesses on Google. As it turns out, even the most densely-populated neighborhoods have a local business that matches their search queries. That is, if your business has the visibility to be found by Google.

With more and more people looking for products and services from local businesses, it’s essential that you take action today and check your visibility. Let’s take a look at how you can increase your visibility on Google and drive more traffic to your business.

Google Is Trying to Make Local Search Easier for Businesses

Google wants to make it easier for businesses to get found online, and local search is one of the ways it’s trying to do that.

As the local search market has grown, it’s become more competitive. Businesses have to work harder than ever to stand out from the noise and get found.

To help local businesses, Google rolled out a number of tools and features designed to make local search more accessible and easier to use. These include:

- Google My Business - Google’s answer to local listings on Facebook and Instagram: Google My Business makes it easier to manage your business’s presence across Google, including its listing in Google search, Google Maps, Google Calendar, and more.

- Google Nearby - Google’s location-based service: Google Nearby allows Google to show you local businesses that are close to you, while also giving you more control over the ads you see.

- Google Fit - Google’s fitness and health tracking app: Google Fit allows you to keep track of your activity, including walking activity and how much time you spend in certain places, helping Google better understand local searches for health-related questions.

Track Your Google Ranking Changes

If you’ve been wondering how your local search visibility is trending, there is a way to find out. Google provides a free tool that tracks your Google ranking changes.

The Google Search Analytics tool allows you to track your search traffic over time, showing you where your traffic comes from, what people are searching for, and the performance of your listings. You’ll also find a section for Rank tracking, under which you can choose to see rank changes.

You can track your rank changes by entering your URL in the tracking section. The page will then give you a chart of your Google rank changes over time, which you can save along with screenshots if you’d like.

It’s a great way to keep tabs on how your local SEO visibility is going.

Create Killer Content

Building a strong digital presence and consistently publishing compelling content is a crucial step for any business looking to make gains in the new local ecosystem.

Well-written and useful content is the foundation for building a successful digital marketing strategy.

As we’ve already seen, Google lets you track rank changes in your local SEO visibility. It also provides you with a data visualization that shows you how many visitors you’ve received on a daily, weekly, and monthly basis.

A positive trend in this visualization can be a sign that your content is doing well.

In fact, you can use this visualization to determine which content you should work on to improve your visibility. Strong daily growth means that your content is doing well, while a consistent weekly growth means you should keep working on it to improve your visibility.

Add Well-Structured Schema Markup

On a basic level, Google is looking for the same information you are when people search for your products and services.

One way to make sure you’re providing this information is to use well-structured schema markup. Structured markup lets browsers know the correct way to display your content, making your content look more authoritative.

Google’s local search quality guidelines outline the markup you need to use for your listings. You can use schema.org, Schema.org’s E-Commerce Markup Language, or Open Semantics’ Open Markup Language.

By adding these structured fields to your listings, you’ll make sure your content is displaying the right information.

Use Google’s Rich Snippets

Google’s Rich Snippets allow you to provide a more engaging user experience for your local business listings.

Rich Snippets are a set of structured data fields you can use to provide more information about your business in Google search results.

When people search for products and services, they try to find information that’s relevant to them. Rich Snippets allow you to provide this information in a more visual way, so they can find what they’re looking for more quickly.

Add Google Maps and Street View

The Google Maps interface is one of the most popular tools for finding products and services online, and the same goes for local.

If you haven’t already, you should update your Google Maps listing to include Google Maps and Street View. You’ll increase your local visibility and Google Maps usability for your customers.

Google Maps and Street View are two key digital marketing tools that can save your business time and money.

Google Maps helps people find products and services from all over the world, and local business listings are no exception.

For example, someone looking for a furniture store near them can easily find the information they need thanks to the rich polygon features and pin-drop functionality in Google Maps.

Furthermore, when a customer clicks on a business listing in Google Maps, they can view more information about the business right on the page, including address, phone number, and hours of operation. Google Maps Rich Listings make this information even more accessible.

Use Easy-to-Use Existing Features

One of the most powerful features Google offers to local businesses is Google My Business. Google My Business is a tool that makes it easy for you to manage your digital presence across Google, including your Google Maps listing.

This makes it easy to update your business information, add photos, and more. You can even track your reviews and manage your Google My Business account from the same dashboard.

Conclusion

Local SEO visibility is essential for every business that wants to drive traffic from Google and keep it coming back. Peep Local released a study earlier this year that revealed the extent of visibility for local businesses on Google. As it turns out, even the most densely-populated neighborhoods have a local business that matches their search queries. That is, if your business has the visibility to be found by Google. With more and more people looking for products and services from local businesses, it’s essential that you take action today and check your visibility.

Let’s take a look at how you can increase your visibility on Google and drive more traffic to your business.

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